Streaming creatives: what SeenThis changes in a media plan
Ad creatives that stream instead of download load faster on the open web. What that means for viewability, carbon footprint and performance, and why IQLOOP runs SeenThis in Türkiye.
Most display and video ads still work the way web pages did fifteen years ago: the whole file has to download before it plays. On a slow connection or a heavy page, the user has scrolled past before the creative appears. SeenThis takes a different approach: the creative streams, so high-quality video starts much faster on the open web. IQLOOP runs SeenThis sales and operations in Türkiye; it is one of the two media assets the agency operates itself.
What changes
- Higher viewability. A creative that appears while the user is still looking at the placement has a chance to be seen. One that arrives late does not.
- Lower carbon footprint. Streaming sends what is needed for the part that plays, instead of the entire file for every impression.
- Better performance and efficiency. Faster, higher-quality creatives on the same inventory tend to do more with the same budget. The mechanism is simple: fewer wasted impressions.
Where it sits in the agency's work
IQLOOP Marketing covers the full scope of a traditional media planning agency: strategy, creative and production, digital advertising and performance across Meta, Google and programmatic, CRM and marketing technology, and media planning and buying in digital and traditional channels. SeenThis is part of the media and technology layer that sits alongside that scope. For a brand team, it is not a separate vendor to manage; it is a capability inside the same plan.
See it rather than read about it
The best way to judge the difference is to open a demo on your own connection. Demo pages for Aston Martin, Audi, Lancôme, Bulgari and Emirates are available through the SeenThis demo site. If you want to test it on your own creative, the agency can set that up.
[TODO: review and approve before publishing widely]
