A group built on owned assets and long-term relationships.
IQLOOP Group is an Istanbul-based group operating in marketing, manufacturing, seafood, international trade and financial advisory. The business areas look different from the outside. Inside, they share one principle.
Not simply transactional
Our approach is not simply transactional. We focus on building sustainable trading relationships, bringing the right partners together, and creating long-term value.
In practice this means three things. We prefer to own the infrastructure we sell from, so that quality and supply are under our control. We invest in the network around each business area, because the right partner matters more than the next order. And we take responsibility for the whole chain rather than a single step of it.
Five business areas under one group
Each business area has its own operation and, where it exists, its own website. This site explains how they fit together and points you to the right one.
- 01MarketingA modern lead agency that works inside the client's marketing team, plus two owned media assets.Go to page
- 02Cosmetics & Hotel AmenitiesOEM / private label skin, hair and personal care, and hotel guest amenities from our own facility.Go to page
- 03Marevida SeafoodValue-added seafood from Türkiye to HORECA and distributor channels in Europe and the Gulf.Go to page
- 04International TradeMulti-sector foreign trade with a business development network and export/import operations.Go to page
- 05Financial AdvisoryEnd-to-end advisory with a strategic partner active in five countries since 2015.Go to page
What ties them together
Owned infrastructure
Production facility in Istanbul (4,500 m², ISO 9001, ISO 14001, ISO 22716 GMP) and two owned media assets, SeenThis Turkey and MyGarage.
International reach
Export partnerships in Europe, sales development in the Gulf, and a finance structure present in five countries.
One counterpart
Whether it is a private label line, a media plan or a sourcing project, a single team carries it from start to finish.
Management
[TODO: confirm that the group's leadership page lists these two names, and whether other business areas have named managing directors to add.]
Chairman
M. Onur Tayşu
More than 20 years in global media ecosystems. Managed media for international organisations including the G20 Summit and worked with leading global brands. Expertise in media planning, investment management, strategic communications and organisational structuring. Leads media operations and coordinates global adtech relationships.
CEO
Berkcan Kaptan
Active in marketing since 2012, with experience at Red Bull, P&G, Mondelez and Vakıfbank. Founded Loop Istanbul in 2022, bringing marketing, design, production and media under one roof. Focus on CRM, AI-supported production, performance architecture and user-centred growth. Runs agency operations, creative direction and client operations.
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